This dream has not happened yet. It is a startup idea that we believe will happen over the next 10 years.
We believe that the diligent work of a healthy company can transform lives, create wealth, provide purpose and add value to customers, employees, families and community. We believe we can be a role model and that this is a good way to lead and create hope for others.
Why do we believe this? Because we have seen it happen over the past 10 years. Chillibreeze proved that it is possible!
Over the next 10 years we can make a difference by creating a new successful example that others will follow.
So what do we want to change? What is the problem we want to solve? What is the opportunity?
Northeast India is a wonderful place. It is pristine with fresh water, rolling hills and a climate and soil capable of growing a variety of things yet most farmers struggle. It is hard for them to get their crops to the market so the crops often perish or sell at low prices.
They grow rice to eat, but there is little wealth created so their children seek the cities to learn technology. There is not much hope for farmers. Here is what the India Council of Agricultural Research (ICAR) reports.
Most places in the region do not have access to a market to sell their produce. The result is that farmers are forced to sell at distressed prices. Unless the situation improves the region shall remain dependent on other states for food. This might result in increased insurgency related activities. Unless the agriculture in the region is made remunerative the agrarian economy shall be shattered thereby increasing rural poverty.
The future can be much better! We hope to play a small part in a brighter future for Northeast India. We believe that some changes will produce huge results. We will work diligently toward opening markets, discovering more profitable crops, preserving crops more effectively and being a role model in proving the potential of agriculture in Northeast India. We are not sure how, but we know there is a hard working farming community in Northeast India and there is a growing demand for quality, organic produce in India.
We know that disposal incomes are rising and food habits are changing. People want more variety and they want healthy food. They are willing to pay more than ever before. Zizira will work hard to provide them healthy food and other natural products from Northeast India.
The government of India, in their website, makeinindia.com reports these growth drivers:
- A population of 1.2 Billion people, with the world’s highest youth population – India has 572 Million people under the age of 24.
- Rising income levels and a growing middle class.
- One-third of the population will be living in urban areas by 2020.
- Increasing desire for branded food as well as increased spending power.
- Large and distinct consumer brackets to support customized offerings, new categories and brands within each segment.
- Consumption in India is driven towards packaged and ready-to-eat foods.
- Favorable economic and cultural transformation and a shift in attitudes and lifestyles have consumers experimenting with different cuisine, tastes and new brands. There is an awareness and concern for wellness and health, for high protein, low-fat, whole grain, organic food.
We believe we will start a movement. Northeast India is ready. A study by Asian Journal of Multidisciplinary Studies, 28 August, 2014 said this:
'The Northeastern region is an unexplored paradise for agribusiness. Sooner it is harvested, better it will be for dawn of prosperity and peace in the region.'
Our vision is to pioneer the development of natural products, proving the underutilized potential of the region in a way that sparks a movement.
We believe that a healthy company can do this. Over the next 10 years we can make a difference by creating a successful example that others follow. The diligent work of this healthy company will transform lives, create wealth, provide purpose and add value to customers, employees, families and community.
We believe that one day others will see what was achieved and will realize that a healthy company is a gift to a region.
We will accelerate this movement through carefully designed collaboration, partnerships and grassroots programs that are sustainable, reproducible and prevent dependencies and other unintended consequences.
Watch our local teams fulfill this startup idea and build this vision of releasing the potential of the people and land resources of Northeast India.
Contact us if you have any questions or ideas that you want to share.