At Zizira we are always concerned about product purity and quality. Because when we promise the best we mean nothing but the best. Incidences of adulteration in foodstuffs raise a morbid fear in us. Because of this, we have made it a policy in the company to source our raw material from nowhere but the very source itself, and not via media. That way we can ensure 100% genuineness in our product line. This is how we source our Lakadong turmeric – from the very farmers who grow it.